Phu Nhuan Jewelry Essay

In April 28th, 1988, Phu Nhuan Jewelry Trading retention was founded with an investment of only VND 14 million and its maiden 20 employees. In 1990, this founding store became Phu Nhuan Jewelry, attractive Arts and Currency Exchange Company, being at a lower place direct control of Financial Administration of Ho chi Minh City Committee. Phuong Hoang Gold Bar was likewise launched then. In 1992, the company was re signalised Phu Nhuan Jewelry Joint rootage Company. This stage witnesses great changes with bold investment in Italian technology production line.In the ana logotypeus year, the company also co-founded ding A lodge and formed a joint venture with Phu Nhuan endure Trading and Devepment Company. In 1995, PNJ expanded its activities into motorbike work as a Head of Honda. Also in this year, PNJ set up the first gas logistics in Ho Chi Minh City, VINAGAS. Since 1998 till 2003, Branches in Ha Noi, Da Nang and Can Tho were set up while number of stores in Ho Chi Minh C ity kept increasing. Not only spreading nationwide, PNJ also exports to foreign markets, lead offing with Singapore, Malaysia and the US.In 2003, PNJ co-found Dong A Real Estate Join form Company and be shareholder of SG Fisheries Joint stock list Company. In Jan 2004, PNJ changed into a new type of profession Joint Stock Company, under the full name Phu Nhuam Jewelry Joint Stock Company. In 2005, PNJ re-launched PNJSilver and launched a premium trademark CAO Fine Jewelry. In 2007, PNJ was rank Top 200 Largest Enterprises in Vietnam by united Nations Development Programme (UNDP).In 2008, PNJ launched new logo and re-launched gold bar trademark under a new name phoenix PNJ- Dong A Bank. In present, PNJ keeps growing in all aspects manufacturing organisation investment and workforce development, export market magnification to Europe, U. S. A, Australia, etc. The companys asset has elevated up to 2. 000 billion VND, the number of employees has now been nearly 2. 000 people and PNJ has an international-standard jewellery factory with 1. 000 professional goldsmiths.Until now, PNJs retail system has expanded to more than light speed stores nationwide. PNJ is very proud of its famous and prestige jewelry brands in Vietnam, which include the PNJ Gold, PNJSilver, CAO Fine Jewelry and Phoenix PNJ DongA Bank Gold Bar. PNJ has received different awards throughout years, such as Top 500 Retailers in Asia-Pacific portray (from 2004 until now), High Quality Vietnamese Products Award for 12 consecutive years from 1998 to 2009, Vietnamese florid Star Award, Best Vietnamese Brand Award, Vietnamese Quality Award, etc.PNJ was the first local jewelry company exporting products overseas. Since 1995, PNJ jewelry products have been introduced in Hongkong Jewelry Fair, as well as exported to Denmark, Germany, U. S. A, Australia and start entering Dubai market. Throughout 21 years of development, PNJ has successfully completed business tasks, taken care of amicable c ommunity, contributed for the Vietnamese jewelry industry, and also contributed to the development of the sparing society of the country.